 | | Sun's battle to lift sales can't hide problem for all red-tops | Business
Sun's battle to lift sales can't hide problem for all red-tops Roy Greenslade Roy Greensladerevealed in a Marketing magazine survey this week (and not for the first time), is more understandable than it appearsDecember, The Sun slipped below the three million sales mark for the first time in 33 years. Dire predictions were made aboutpaper has appeared to steady the ship and last month managed, for the third consecutive month, to record a year-on-year salestanks more closely, a much less successful picture emerges. For a start, The Sun sold 2,120,000 copies at its full coverjust 400,000 two years ago. To boost its headline sale, therefore, The Sun's owner, Rupert Murdoch's News Internationalmodern Sun story. Here is a paper aware that its best hope for future prosperity in terms of both sales and advertising
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